What Puts Joe Rogan at the Top of the Podcast Game?

*Image taken from Joe Rogan’s YouTube Fan Page: https://www.youtube.com/channel/UCFyA7Q7Huind9SRQqJZEkkg

While Joe Rogan isn’t necessarily a household name, he is a very well known celebrity in the podcast world. Bringing in over 1.8 million subscribers on YouTube alone, he’s someone people listen to.

But why?

While developing my own podcast, I had minimal exposure to audio besides radio. Joe Rogan’s show was one of the few that I listened to frequently and loved. Most I haven’t been able to get into since I’m not an audible learner (ironic, I know).

So when I was putting together in my brain what I thought would make a great podcast, I studied a lot of what Joe was doing. I mean it’s spectacular enough to have over 1.8 million subscribers, but it was down right unheard of to hold their attention for THREE HOURS. He had to be doing something right.

Now, the disclaimer: He was fairly popular before the podcast, which in turn gives him a leg up in listeners. Still, I thought there would be a lot I could learn from this master of speaking. Here’s what I gathered.

He puts out content.

This seems simple, but really it is probably the most important thing I’ve learned from any influencer I’ve listened to. Content is King. Always has been, always will be. Joe shows this with daily episodes. You heard that right, daily.

Now, I knew I couldn’t put those sort of numbers up, but there is still a lesson to be learned. I needed to be consistent and I needed to put up something. I couldn’t decide one week I had something and the next I didn’t. I just needed to post and post and post.

He’s (fairly) likable.

Now, there’s a lot about Joe that I don’t necessarily agree with or like, but I still listen. Why?

Because even if we are different, he’s still a likable guy. His heart seems to be in the right place and he knows how to disagree without making it personal. Sure, he can be an asshole on his show. But for the most part, it doesn’t bother me. And his guests seem to feel the same way! They can disagree and it isn’t awkward or tense. It just is a great debate, which is fresh in this hectic world.

This shows me that I need to include, not exclude. I can challenge people without discouraging them from listening. I need to show that all I want on my show, is to help someone. I can’t guarantee that people will like me, but I can be the best me I can on air and off.

He asks great questions.

I wanted to put that he has interesting guests, but honestly, I’ve learned (from this show and other places) that anyone is interesting if asked the right question. He brings on people with passion then he leans into that passion. It makes the conversation lively and meaningful.

This observation gave me the whole premise for my show. I needed to talk to people passionate about their jobs! Someone who loves something can make almost anything they say interesting.

It’s funny, because when a potential interviewee panics at talking for an hour, thinking it’s impossible. I always smile and assure them they’ll be okay. If Joe Rogan can get his guests to talk, non-stop, for three hours about things they love, you’ll be able to talk about something you love for 60 minutes no problem. The interviews typically seem like no time has passed at all.

With that in mind, he’s a conversationalist.

Listening to Joe and his guests, is like being invited into a party. The conversation is entertaining and realistic. It isn’t a speech. It isn’t ridged or scripted or awkward. It’s easy. Easy to hear, easy to interpret. I find I can listen for longer with this type of atmosphere when it comes to audio. My husband and I also tend to have conversations about the podcast, while listening to the podcast. Like I said, it’s like a party.

This taught me that I needed to veer off the beaten path. While I do have a general purpose to my podcast, I want to talk to people like people. I want to go back and forth and have minimal editing. I want it to feel like a conversation that’s driven but still easy to take in. I want it to feel almost like a networking event, and my listeners are all invited.

He’s easy to access.

His podcast is literally everywhere. You can find him on the internet to stream on several services. He even does a live video recording on YouTube.

This taught me that I needed to get comfortable with being uncomfortable and just put it out there. Everywhere. I wanted people to hear me, so I needed to bite the metaphorical bullet and make my show easy to listen to no matter the chosen service of my people. Simple, but terrifying.

He loves what he does.

It’s clear to see. To hear. Joe Rogan loves his podcast. He takes care and time and puts all of himself into it. There isn’t a question in my mind about whether or not he’s giving his listeners 100%. He always is.

This taught me something I already knew, but it is always a good reminder. Love what you do. People can tell if you don’t. And when you are trying to give to the masses, you won’t get far if you hate it. Even when things are tough, giving 100% or more is worth it. Don’t let them see the work. Only the love.

While these are obviously not the only things he does that makes him a force in the podcasting world, they’re what I took away from watching him as an entrepreneur instead of an entertainer. He’s taught me a lot without evening knowing it.

If you are looking to get into something, be it podcasting or whatever, find someone you love in that industry and really analyze them. You’ll be surprised what you learn, or are reminded of, when you look at them from a business standpoint vs. an entertainment one. You won’t copy them but there’s a lot you can take for yourself by just letting them teach you. They’re obviously doing something right if you love them.

If you would like to check out Joe Rogan, here’s a link: https://www.youtube.com/user/PowerfulJRE

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